Branding is an important marketing topic. Some organizations invest heavily in a brand strategy that reaches many audiences, including the job seeker. A great brand attracts job candidates to an organization. As a marketer and HR professional, I have a unique perspective on this topic. The marketer side understands the importance of brand equity and the HR side values the role it plays in talent acquisition. Some organizations fail to make this connection. Other organizations offer poor candidate experiences, which cast a negative image. As a result, it harms the brand while turning away potential talent. Over the years, I
Ask any HR professional and they will tell you that “diversity and inclusion” as we like to call it is trending in our world. In fact, Deloitte’s 2017 Human Capital Trends Report points to this rule of work by emphasizing that, “Leading organizations now see diversity and inclusion as a comprehensive strategy woven into every aspect of the talent life cycle to enhance employee engagement, improve brand, and drive performance. The era of diversity as a ‘check the box’ initiative owned by HR is over.” The issue is so big, its no longer just HR’s job. But as business professionals,
“I’ll be right back,” the lady said to her colleague. “I’ve got to finish giving my chocolate bars away.” The colleague nods. I’m sitting next to him at a conference breakfast, and I look at him with must have been a look like, “What? Chocolate bars? At breakfast?” He smiles, and says, “You’ll have to ask her about them.” I could tell he was indirectly saying, it’s her story to tell, not mine. Yes, ask her about the chocolate I will. I see her hand a chocolate bar to a server and give him a hug. She finally comes and
By guest blogger: Steve Graham “Rounding” is a term most people associate with doctors. Doctors make rounds to check on patients and engage with those involved in patient care. This practice has existed for decades in healthcare. In most business environments rounding is not as common, but it should be! In his best selling book, Hardwiring Excellence, Quint Studer comments on how leaders tend to be task-oriented, however, most people desire a deeper level of connection. According to Studer, almost 40% of staff leaves due to a poor relationship with their supervisor or manager (Studer 2003). One great thing about
I know of two people who have left their job in the last year because they felt like they were slighted when it came to how their company handled incentive pay. Both of them- one working for a global behemoth of a company and one working for a family start-up- were promised things when it came to incentive compensation and then the rules were changed on them in the middle of the game, thus slighting them in pay they felt they were entitled to. And I can think of one company owner who is a friend that has tried and