The Candidate Experience Influences The Brand

Branding is an important marketing topic. Some organizations invest heavily in a brand strategy that reaches many audiences, including the job seeker. A great brand attracts job candidates to an organization. As a marketer and HR professional, I have a unique perspective on this topic.  The marketer side understands the importance of brand equity and the HR side values the role it plays in talent acquisition.  Some organizations fail to make this connection. Other organizations offer poor candidate experiences, which cast a negative image. As a result, it harms the brand while turning away potential talent. Over the years, I

4 Reasons Why Job Hopping is a Good Thing

In my first gig out of college as a corporate recruiter, I had responsibility for the grind of hiring classes of customer service reps. Volume recruiting at its finest.   When I was trained by a co-worker on the company’s process for screening applicants, my fellow team member told me that the process used to include screening people out who were “job hoppers”- those that shown through their resume- couldn’t seem to stay at one job for more than a year or two at a time. Then the lawyers got involved and told us we couldn’t screen people out for that. 

The Mind, Body and Spirit of Job Seeking

If you are considering a career change or are out of a job, you may consider doing what most people do – immediately begin to update your resume. While this is a great thing to do (whether you are out of a job, are hot on the job seeking trail, or not), sometimes it is important to take a step back and reflect on things before launching into the tactical aspects of job transition. One way to look at this is by giving the right side of your brain some exercise. The right side of our brains deal with the

Your Resume Needs a Summary of Qualifications

Creating or revising your resume can be a daunting task. Resumes are often the best and only way to market yourself when applying for a job. It’s your foot in the door. That being said, we believe an amazing Summary of Qualifications is essential to getting noticed. What is a Summary of Qualifications? It’s a great alternative to an “Objective Statement.” Truth be told, companies aren’t interested in your objective, they want to know what you can do for them. The Summary of Qualifications should be placed underneath the standard information included in the heading of your resume (name, contact

4 Things to Do After An Interview

You’ve made it through an interview, or two or three interviews, as it seems to be these days. You relax for a second, happy that this part of the process is over, but that lasts only about half a minute before you begin going through every possible scenario in your head about how things could play out. Do you get a call back with an offer? An invitation to come back for another interview? A thanks but no thanks letter in the mail? What will happen next? And what do you do in the meantime? It can be extremely nerve-racking

How to Answer the Interview Question “What is your greatest weakness?”

How to Answer the Interview Question “What is your greatest weakness?” I can just hear the canned answers to the question, “What is your greatest weakness?” from an interview candidate. Most of the time the response goes something like this… “Well, I’m a perfectionist.” Or, even better, “I’m a workaholic.” Or how about the question, “Tell me about a time when you’ve failed?” and the candidate just stares at you before responding, “Well, I can’t think of a time when I’ve failed.” I’ve actually had more than one student being interviewed for an ambassador program at a their high school

1 Tip for Stay-at-Home Moms and Dads Ready to Re-enter the Workplace

In talking with a successful realtor (see her story on Thursday’s blog post!) about her transition back into the workplace after ten plus years out of the pay-for- working world (believe me she WORKED while she was at home, she just didn’t get paid to do it) her advice to those seeking to do the same was simple: Figure out where you frequent and pursue work opportunities there. Where you frequent could be a physical place or it could be a place in your mind. For example, this stay-at-home mom turned realtor featured on House Hunters found that she loved

3 Ways to Keep Your Adult Kids from Moving Back in with You

The statistics are startling.  In 2009, 80% of college graduates moved back in with their parents according to CNN Money.  That’s just because the economy was so bad then you say. Probably not. Market Watch reported that a Pew Research Center Analysis determined that in 2012, 36% of adults ages 18-36 live at home with their parents.   That’s more than 1/3 of young adults in America not out on their own.  If you consider someone over 30 a “young adult”.  And Tim Elmore reports in his new book, 12 Huge Mistakes Parents Can Avoid, that in 2013 85% of college

4 Ways to Take LinkedIn to the Next Level

You’ve gotten a LinkedIn account set up, created a stand-out profile, built your network and have started searching for jobs.  Now what? Ideally your job search should lead to people seeking you out instead of you having to search and apply for openings.  This is done by creating a stellar profile and maintaining a personal brand that is consistent with your career goals.   Be active in your use of LinkedIn so that people will come to you. Manage your Skills & Endorsements to ensure the ones you want to be known for are seen (How to reorderthem) Get Active with Groups

3 Steps to Get Your LinkedIn Profile Job Search Ready

Ready to start a job search?  Know you need to have a presence on LinkedIn and other social media channels but don’t know where to start?  If you have no idea what LinkedIn is or don’t know where to start to create an account or profile, the first three levels of the LinkedIn plan below can get you well on your way to active social media networking and job search. Level 1: Getting Started Create your Account Download the Pulse App on your phone or tablet Create your Profile- Your profile is the number one way to get noticed.   It is worth it to spend