Branding is an important marketing topic. Some organizations invest heavily in a brand strategy that reaches many audiences, including the job seeker. A great brand attracts job candidates to an organization. As a marketer and HR professional, I have a unique perspective on this topic. The marketer side understands the importance of brand equity and the HR side values the role it plays in talent acquisition. Some organizations fail to make this connection. Other organizations offer poor candidate experiences, which cast a negative image. As a result, it harms the brand while turning away potential talent. Over the years, I
By guest blogger: Steve Graham “Rounding” is a term most people associate with doctors. Doctors make rounds to check on patients and engage with those involved in patient care. This practice has existed for decades in healthcare. In most business environments rounding is not as common, but it should be! In his best selling book, Hardwiring Excellence, Quint Studer comments on how leaders tend to be task-oriented, however, most people desire a deeper level of connection. According to Studer, almost 40% of staff leaves due to a poor relationship with their supervisor or manager (Studer 2003). One great thing about
Written by guest blogger: Jackie Waters. Jackie is passionate about sustainability and simplicity. She runs hyper-tidy.com, providing advice on being…Hyper Tidy! Planning for the future sounds like a scary, overwhelming task, but once we reach a certain age it’s imperative to have a plan in place for finances, living situations, education, and emergencies, and not just for yourself–for your children too. Many people find it difficult to budget for next month, let alone ten years down the road, but there are several easy ways to help you can start planning for the future and give yourself peace of mind; you just have
Written by: AnnaMaria Bliven, MBA, MA, of Work at Home Solutions It was 2002 and my kids were coming to me for community sports fees, uniform fees, dance costumes, school field trips and even school registration fees (high school registration one year cost $150). With all this need for extra money, I had to do something because my household budget could not be stretched to afford these extra expenses for my children. This was the motivation factor that began an online journey that has led to thousands of dollars in income and extra income for my family. The journey to seek
Written by guest blogger: Ben Eubanks, upstartHR I couldn’t sleep. It was 4:17am and I had stared at the clock for half an hour. Might as well get up and get started. I rolled out of bed with a big smile. It was my first day as the new owner of Lighthouse Research, and I felt like it was what I had always been preparing for all throughout my career. This scene played out a few months ago when I officially took over an HR technology research and advisory services firm, but I’ve been an entrepreneur for quite some