The Candidate Experience Influences The Brand

Branding is an important marketing topic. Some organizations invest heavily in a brand strategy that reaches many audiences, including the job seeker. A great brand attracts job candidates to an organization. As a marketer and HR professional, I have a unique perspective on this topic.  The marketer side understands the importance of brand equity and the HR side values the role it plays in talent acquisition.  Some organizations fail to make this connection. Other organizations offer poor candidate experiences, which cast a negative image. As a result, it harms the brand while turning away potential talent. Over the years, I

4 Reasons Why Job Hopping is a Good Thing

In my first gig out of college as a corporate recruiter, I had responsibility for the grind of hiring classes of customer service reps. Volume recruiting at its finest.   When I was trained by a co-worker on the company’s process for screening applicants, my fellow team member told me that the process used to include screening people out who were “job hoppers”- those that shown through their resume- couldn’t seem to stay at one job for more than a year or two at a time. Then the lawyers got involved and told us we couldn’t screen people out for that. 

The Mind, Body and Spirit of Job Seeking

If you are considering a career change or are out of a job, you may consider doing what most people do – immediately begin to update your resume. While this is a great thing to do (whether you are out of a job, are hot on the job seeking trail, or not), sometimes it is important to take a step back and reflect on things before launching into the tactical aspects of job transition. One way to look at this is by giving the right side of your brain some exercise. The right side of our brains deal with the

Your Resume Needs a Summary of Qualifications

Creating or revising your resume can be a daunting task. Resumes are often the best and only way to market yourself when applying for a job. It’s your foot in the door. That being said, we believe an amazing Summary of Qualifications is essential to getting noticed. What is a Summary of Qualifications? It’s a great alternative to an “Objective Statement.” Truth be told, companies aren’t interested in your objective, they want to know what you can do for them. The Summary of Qualifications should be placed underneath the standard information included in the heading of your resume (name, contact

4 Things to Do After An Interview

You’ve made it through an interview, or two or three interviews, as it seems to be these days. You relax for a second, happy that this part of the process is over, but that lasts only about half a minute before you begin going through every possible scenario in your head about how things could play out. Do you get a call back with an offer? An invitation to come back for another interview? A thanks but no thanks letter in the mail? What will happen next? And what do you do in the meantime? It can be extremely nerve-racking